180,000 impacts during 26 days in a space of 8 × 8 meters ... it was surprising!
Challenge: Create an activation that could be enjoyable in 2 minutes, with an audience of 50 to 60 people per moment, and that manages to permeate social media organically.
Solution: Technological activation with Augmented Reality.
This is the result.
180,000 impacts during 26 days in a space of 8 × 8 meters ... it was surprising!
Challenge: Create an activation that could be enjoyable in 2 minutes, with an audience of 50 to 60 people per moment, and that manages to permeate social media organically.
Solution: Technological activation with Augmented Reality.
This is the result.
Interactive Walls + Augmented Reality App + Web / Oakley
Challenge: Create an activation that would convert a real visit to the Oakley brand stand, to a visit to the landing page where the attributes of the new line were presented.
Solution: We created a series of walls that when focused with our augmented reality application, led the user to experience an interactive challenge on the brand's landing page.
Achievements:
-150,000 visits to the landig page in just a few hours.
-Brand recognition, and knowledge of the advantages of the new line of sports lenses.
-Engagement with the brand on the stand throughout the event.